McDonald’s in British Free Essays

The UK is the largest European market for fast-food, probably because the market is more developed than in other European countries. McDonald’s first British unit opened in Woolwich, London, in 1974. Its growth from the first restaurant was dramatic. We will write a custom essay sample on McDonald’s in British or any similar topic only for you Order Now At the end of 1999, it had over 1,000 outlets in the UK, of which 302 were run by franchisees. McDonald’s employed over 48,000 people; a further 16,500 worked in its franchises. The total sales from both its company owned restaurants and its franchised outlets reached  £400 million and it catered for 2.5 million people a day. By the end of the twentieth century, McDonald’s logo was no longer confined to the high streets but extended to leisure centres and retail parks as well as airports and cross-Channel ferries. McDonald’s has gone beyond this by opening its own motorway service station called McDonald’s Services which it opened on the M5 in Devon in 1999. In February 2001 McDonald’s bought a 33 per cent stake in Prà ªt à   Manger. McDonald’s dominates the chained fast-food sector both in terms of company and brand terms, taking a share, by value, of 52 per cent n 1999. Together McDonald’s and Burger King had 73 per cent of the market in 1999. In a busy world where one does not even have time to change out of his work clothes to spend â€Å"quality† time with his or her daughter, McDonald’s is there to help. The food is necessary to have the fun and companionship, but what the food consists of is irrelevant. Love (1995) points out that as McDonald’s started to expand in the late 1960s it realized that to cultivate a national mass market, it needed to develop a media campaign that focused on the family rather than the product and price. When McDonald’s returned to their complete American menu, altered their buildings to be more similar to their American architecture, and modified their ad campaigns to â€Å"food, folks, and fun,† – the myths of hard work and leisure, Americana and American culture and consensus – did their work. In Britain the McDonald’s ads proclaimed,   â€Å"The United Tastes of America.† In the UK, adverts were aimed in the middle of the biggest market, the family segment. If children wanted to have fun at McDonald’s, their parents would take them, and they would be McDonald’s customers for life. From my perspective, the McDonald’s success is based upon its ability to tell a story, a story that does not make sense from a logical perspective but rather from an aesthetic one. The story has coherence and fidelity and helps one solve his or her problem through the purchase and possession of commodities. McDonald’s is successful not through the components of a rational system that includes efficiency, calculability, predictability, and control, but through its advertising campaign that hails each of us to come in and buy its product of â€Å"food, folks, and fun,† to come in and fulfil our American dream. Although most Americans would not consider McDonald’s to make the â€Å"best† hamburger in their home towns, McDonald’s is hugely successful on an international basis. One does not go to McDonald’s expecting the best hamburger in town. One goes to McDonald’s expecting the image. McDonald’s success is due to their creation of a narrative that is not necessarily true but rather provides us with a sense of personal identity, a sense of community life, a basis for conduct, and explanations of that which cannot be known. Labour shortages encourage fast-food employers to alter their work systems in ways that minimize the demand for labour through reorganization or technological change. Subway Sandwiches supplies franchisees with pre-portioned sandwich ingredients from centralized food preparation plants; McDonald’s has experimented with robotic french fry makers, automated touch-screen ordering machines, and automatic electronic payment systems for cashless drive-through service. McDonald’s also expects its new â€Å"Made for You† food preparation system to reduce employee turnover and provide some labour savings. Before the imposition of the minimum wage McDonald’s employees worked in the regions under 18 started on  £3.25 per hour and those over 18 started on  £3.50 per hour. In the UK McDonald’s has three separate pay ‘scales’ for inner London, outer London and the provinces and it has both under-18 and over-18 starting rates. In fact McDonald’s increased its UK pay rates again by a flat rate of 10 pence on 28 March 1999 to bring the over-18 starting rate to  £3.60 outside London. Something like 70 per cent of McDonald’s UK employees are under 21, and approximately 30 per cent are under 18. In October 1999 McDonald’s was the last of the leading fast-food chains to remove the youth rate for under 18s. In 2000 McDonald’s increased its minimum rate outside London to  £3.75, once again probably in response to the small increase in the minimum wage for that year of  £3.70. Figures from IDS (2001) suggest that McDonald’s does not pay the lowest wages in the sector: it actually appears somewhere in the middle compared with other companies. However, its dominance in the market place undoubtedly has a constraining effect on wages amongst its competitors. The evidence at the McLibel trial also confirms this. Vidal (1997:312) states that the judge commented that: â€Å"the British McDonald’s operation pays low wages and it depresses wages for other workers in the industry.† Of course McDonald’s has been increasingly involved in the acquisition of other companies in recent years. In the UK the purchase of the Aroma coffee chain and more recently Prà ªt à   Manger may signal a new corporate strategy. In any case the relatively small number of restaurants in Europe compared with that in the US suggests that the European market is likely to experience a lot more expansion in future, although McDonald’s is already the market leader in the UK. The UK McDonald’s is, as in many other countries, expanding rapidly and becoming an increasingly important feature of modern employment. Although the majority of outlets in the sector are independent operations, it is the chain operations often owned by large multinationals which are the most profitable and which are driving growth. It is a highly competitive industry and labour costs are a large percentage of the overall costs of the business. It is hardly surprising therefore that there is likely to be a continual and persistent downward pressure on wages and conditions in this sector. Bibliography IDS. 2001, â€Å"The national minimum wage in pubs and restaurants†, Incomes Data Services, March: 1-8. Love J. F. 1995, McDonald’s: Behind the arches. New York: Bantam. Vidal, J. 1997, McLibel: Burger Culture on Trial, London: Macmillan.    How to cite McDonald’s in British, Essay examples

Phylum Lab free essay sample

The diversity of animal life on Earth is astounding. Each animal has a unique body plan which allows it to survive and adapt to its given surroundings. With such an abundance of species, classifying animals into different categories is necessary. At first the diversity of animals can be overwhelming, but after further research and observation, many likenesses appear. These similarities become the basis for taxonomists, the biologists who specialize in classifying animals, to organize and bring order to the animal kingdom. Animals are classified into categories called taxa and are sorted according to their phylogeny (evolutionary history), body plan and similarity of characteristics. There are seven principle levels that organisms can be placed into: Kingdom, Phylum, Class, Order, Family, Genus, Species. All animals are in the Kingdom Animalia. As you move from species to kingdom, the animals that are grouped together share fewer and fewer characteristics at each succeeding level. The next level after Kingdom is Phyla, which is the main focus of the lab today. Even though there are approximately thirty-five phyla within the animal kingdom, 98 percent of all animals are classified into eight of them. To get even more specific, seven of the eight phyla are invertebrates. Invertebrates comprise most of the animal kingdom, with almost 75 percent of all animals on earth being insects. They out number humans by a million to one! From Phylum, animals are then broken down into more specific categories: class, order, family, genus, species. For example, a shark, a bird, and a human are all in the Phylum Chordata. So, what similarities do these animals have? Taxonomists would agree that all these animals have similar internal skeletons. However, these animals would not be grouped in the same Class. This process would continue until the animal is classified all the way to species type. Keep in mind that sub-phyla, do exist and even though most animals are place into these eight phyla, not only are there visible difference amongst the eight phyla, but also within each phyla. The following description of each phylum are from the â€Å"Shape of Life† guide (Sea studios Foundation, 2002). Purpose Students will use the descriptions of the phyla (provided) to create a phylum key. By organizing characteristics into eight phyla, they will have a guide to assist them in determining which phylum is represented by preserved specimen presented to them. Materials Phyla Descriptions Characteristic Cards Answer Sheet Teacher’s transparency (answer key) Preserved specimen from each of the eight phyla Procedure 1. Review the phyla descriptions provided, or use your notes/test to review the key characteristics from each phylum. 2. Each card contains a main characteristic of one of the eight main phyla. Each group/student will cut apart the cards and try to arrange them appropriately on their answer sheet. The end product is a comparison of the main characteristics of each phyla. 3. Once the answer sheet has been completed, ask your teacher to check your work. 4. When you have correctly assembled your answer sheet you may glue the characteristic cards down onto the answer sheet. Porifera Sponges The Phylum Porifera consists only of sponges, which is unique since these animals are entirely aquatic; with 98% found only in marine environments and a small percentage found in freshwater lakes and streams. Sponges are considered the oldest and of the animal phyla. Translated from Latin, Porifera means â€Å"pore bearer. † Sponges play an important role in aquatic ecosystems, acting to filter particles out of the water especially bacteria. Sponges can be found living with coral reefs. The surface of a sponge is covered with a skin which is one cell thick. This skin is penetrated by numerous small pores and a few larger openings. These larger openings are the entrances and exits for a complex system of canals and chambers through which the sponge pumps a current of water. The body of a sponge between this system of canals is a loose assemblage of cells that secrets a supporting skeleton of collagen fibers and mineral spicules (glass or calcium carbonate) and carries out the process of growth, repair, nourishment, and reproduction. Sponges can filter/clean water at a rate of their entire volume in less than a minute? As the sponge pumps in water at this amazing rate, it captures tiny food items as small as a single micron in diameter. Choanocytes are specialized flagellated cells, also called collar cells, that allow sponges to pump the water. Since sponges are filter feeders they often have to filter over a ton of water to secure just a single ounce of food? Sponges reproduce asexually by fragmentation or budding, sexually (eggs and sperm), or hermaphroditic, a single species with both male and female gametes. Their commercial importance includes use as bath sponges as well as being tested for possible anti-cancer drugs or antibiotics. Sponges provide a micro habitat for other organisms and they aid in cleaning the water. Since sponges are considered the simplest of the all animal phyla, they are important subjects for analyzing the evolution of animals. Studies indicate that the Phylum Porifera is at the base of the animal tree of life. Features: * Asymmetrical * Organized as an assemblage of different kinds of specialized cells, e. g. collar cells * No tissues * Skeleton lacking or made of spicules Cnidaria Jellyfish, Corals, Anenomes, Hydra The phylum cnidaria includes such animals as jellyfish, corals, sea pens, sea anemones, and hydras. This phylum contains the most venomous marine creature. It is the Australian box jellyfish. It is known to kill more people than sharks, crocodiles and stonefish combined. It can cause shock and heart failure within minutes. Sea turtles prey upon the box jellyfish but are not affected by the venom. Most cnidaria alternate between two different body forms in their life: the free-swimming form, called the medusa, and the stationary form, called the polyp. Both body types follow the same basic plan. They are radially symmetrical with three layers of tissue. Each species has a single opening that serves as both the mouth and the anus. That shared opening is usually surrounded by a ring of tentacles, allowing the animal to capture prey in all directions. Cnidarians have a defined top and bottom and two distinct layers of tissue: an epidermis outer layer and an internal gastrodermis. Between these tissue layers is a layer called the mesoglea. In the form of a medusa, the mesoglea is an elastic, clear jelly with fibers made of protein called collagen. The mesoglea aids in locomotion by elastically recoiling in response to muscle contractions. Cnidarians’ muscles and nerves are located at the base of the tissue layers. The internal space, surrounded by the layers of tissue and mesoglea, is the gut or gastrovascular cavity. In order to capture prey, cnidarians have stinging cells. Located in their tentacles, these stinging cells, called cnidocytes, contain tiny, often toxic harpoons, called nematocysts. Triggered by touch or certain chemicals, nematocysts fire out of the cnidocyte housing at lightning speed. Some hydra can fire these harpoons with an accelerated force equal to 40,000 times the acceleration of gravity. That’s 10,000 times the acceleration force of a space shuttle. Once the nematocyst hits it mark, usually lethal poisons are injected into the prey. The combination of defined tissues, muscles, nerves and a gut allowed ancestral cnidarians to be the first animals on the planet to show animated behavior. The named Cnidaria comes from the Latin word meaning â€Å"nettle. † Features: * Two tissue layers with nerve and muscle tissues * Nematocysts structures contained in special cells called cnidocytes or cnidoblasts that can act in both offense and defense * Two main life forms free-swimming medusa (e. g. jellyfish) or stationary polyp (e. g. anenome) Platyhelminthes Flatworms This particular phylum is one of the lesser-known groups and includes such animals as freshwater planaria, colorful marine polycads and parasitic tapeworms and flukes. The name Platyhelminthes in Latin means â€Å"flat worm. † Fossilized worm tracks in the early Cambrian period (over 550 million years ago) hint at the origin of this body plan. While the actual classification of Platyhelminthes remains controversial, flatworms share distinctive features. They are bilaterally symmetrical with a defined head and tail region and a centralized nervous system containing a brain and nerve cords. Clusters of light-sensitive cells make up what are called eyespots The head region of the flatworm also contains other sense organs, which are connected to the flatworm’s simple brain. Like most animals, except sponges and cnidarians, flatworms possess three tissue layers making them triploblastic. The middle tissue layer, called the mesoderm, helps form true organs, including reproductive organs, such as ovaries, testes, and a penis. Flatworms are hermaphroditic and capable of sexual and asexual reproduction. They are, as their name implies, flat. They have no circulatory system or body cavity (coelom), but they do have an excretory and digestive system. Passive diffusion through the skin supplies oxygen to their body parts. The highly branched gastrovascular (gut) cavity distributes nutrients to their cells. Most species of flatworms are parasitic having evolved protective skin coverings and elaborate attachment mechanisms to allow them to live inside their hosts. Features: * Bilaterally symmetrical with a head and tail * Centralized nervous system * Three tissue layers * No coelom (body cavity), no circulatory system and no hard skeleton Annelida Polychaetes, Earthworms, Leeches Cambrian Explosion The Cambrian period began approximately 543 million years ago. Of the eight major phyla, two were known from fossils of this time Porifera and Cnidaria. Shortly thereafter, a profuse radiation of fossils representing the other animal body plans occurred over a relatively brief span of about 10 million years (by some estimates, 530 million years ago. ) The rest of the animal phyla all evolved during, or shortly after, this evolutionary explosion of new life forms in the Cambrian period. The Annelida body plan is equal in complexity to that of chordates. Far from being lowly worms, these creatures are impressively powerful and capable animals. Annelids are bilaterally symmetrical. They also contain three tissue layers and a true body cavity) or coelom. The coelom surrounds a one-way muscular digestive tract that runs from the mouth to the anus and includes a pharynx, intestine, and other structures. Annelids have a closed-circulatory system with capillaries connecting to arteries and veins, as well as a segmented central nervous system that includes a simple brain located in the head region. One of the distinctive traits of an annelid is that it has many segments, or rings, that comprise its bo4 In fact, Annelida means â€Å"little ring† in Latin. Each segment has a number of bristles, called setae, which help the worm move. The evolution of segmentation is an important step for the annelids because it provides an opportunity for separate regions of the body to specialize in different tasks. The fluid-filled coelom was another important innovation for annelids, as it insulated the gut from body locomotor muscles and provided a hydrostatic fluid skeleton against which the muscle system could work quite effectively. Features: Elongate and bilateral with segmented true body cavity (coelom) * Complete circulatory system with capillaries, arteries and veins * Continuous gut running from mouth to anus with own musculature * Bristle-like structures, called setae, projecting from body (except in leeches) Arthropoda Crustaceans, Spiders, Millipedes, Centipedes, Insects Of all the phyla in the animal kingdom, Arthropoda is by far the largest and most diverse. All arthropods have segmented bodies and are covered in a hard, yet flexible, protective armor called an exoskeleton. Their body muscles attach to the inside of the exoskeleton. The name Arthropoda means â€Å"jointed foot† and refers to their jointed appendages. In order to grow, arthropods must shed their chiton-filled exoskeleton periodically, engaging in an activity called molting. When an arthropod passes through specific developmental stages during molting, it is said to by metamorphosing. Radical changes in body design can come from metamorphosis. For example, an arthropod like a dragonfly can start life in a pond as a swimming larva and then metamorphose into a completely different-looking, winged adult. Arthropods, like all animals, first appeared in the sea, yet became the first animal group to invade land and even take to the skies. (Our direct ancestors, the chordates, didn’t invade land for another 100 million years. ) Once on land, arthropods adapted superbly to the new environment. The incredible diversity and success of the arthropods can be attributed to their extraordinarily adaptable body plan. A key feature of this plan lies in the development of myriad types of appendages (antennae, claws, wings, shields, mouthparts) that allowed arthropods to exploit nearly every niche on Earth. Features: * Hard exoskeleton made of chitin and protein * Possess numerous jointed appendages and a segmented body * Must molt to grow Mollusca Clams, Snails, Slugs, Nautilus, Octopus Animals in this phylum, including chitons, snails, slugs, clams, squid, and octopus, show an amazing degree of diversity. All molluscs have soft bodies. In fact, the name Mollusc means â€Å"soft† in Latin. Most molluscs are covered by a hard shell, which is secreted by a layer of tissue called the mantle that overlays the internal organs of the mollusc. Molluscs also have a strong muscular foot, which is used for movement or grasping. They have gills, a mouth and an anus. One feature unique to molluscs is a file-like, rasping tool called a radula. This structure allows them to scrape algae and other food of rocks and even to drill into prey or catch fish. The diversity of molluscs demonstrates how a basic body plan can evolve into a variety of different forms that allow survival in specific environments. For example, the hard shell in a land-dwelling snail is relatively large and serves to protect the animal. In the fast-swimming squid, however, the shell has been reduced to a small pen-shaped structure. Features: * Rasping organ called a radula- present in all groups except bivalves and Aplacophora * Muscular foot- used for locomotion and other tasks * A sheath of tissue called the mantle that covers body and can secrete the shell (if there is one) * A mantle cavity that houses the gills or lungs * A calcium shell present in most mollusks- some mollusks have greatly reduced their shells, e. g. , squid; while others have completely lost it, e. g. , slugs, nudibranchs, and octopus Echinodermata Sea stars, Sea Lilies, Sea Urchins, Sea Cucumbers, Brittle Stars There are about 6000 living species belonging to the phylum Echinodermata. The bodies of echinoderms are made of tough, calcium-based plates that are often spiny and covered by a thin skin. This tough body is how they get their name- Echinoderms (echino-spiny, derm-skin). Echinoderms are exclusively marine animals. This phylum includes sea stars, sea lilies, urchins, sea cucumbers, sand dollars and brittle stars. Echinoderms do not have a bilateral body plan with a distinct head and tail. Instead, many Echinoderms begin life as bilateral larvae and later develop into radial organisms with five-part symmetry. The mouths of most Echinoderms are located on the underside of their bodies. Echinoderms move, feed, and respire with a unique water-vascular system ending in tube feet. Sea stars use their tube feet to slowly pry open clams, mussels, or other prey. Some sea stars can even extrude their stomachs from their bodies and insert them into the tiny openings between the two shells of bivalves and digest the soft parts inside. An interesting ability of both sea stars and sea urchins is that of regeneration. If body parts such as legs, tube feet, and spines are lost to a predator they can grow back. While most echinoderms are either stationary or slow-moving, methodical animals, they are nevertheless prominent members of the marine environment. Features: * Internal skeleton made of little calcium plates * Five-part symmetry * Special fluid-filled system (called a water vascular system) that operates the tube feet Chordata Tunicates, Lancelets, Vertebrates (including Amphibians, Reptiles, Mammals) The Phylum Chordata includes a wide range of animals from tunicates that look superficially more like sponges, to vertebrates, including fishes, frogs, snakes, birds, and humans. Despite this diversity virtually all chordates share certain features at some point in their lives. These include a stiffening rod, called a notochord, that in many members (e. g. the vertebrates) is later replaced by a bony, vertebral column. In most adult vertebrates, the notochord only remains as a disk between the vertebrae. Another chordate feature is a hollow nerve structure called a dorsal nerve cord that in most members becomes the spinal cord and brain. Also included in the chordate body plan are structures called pharyngeal gill slits, or clefts. These skeletal elements function as jaws and jaw supports, and in some animals take on a variety of other functions. The most conspicuous group of Chordates is the subphylum Vertebrata. Vertebrates include a wide range of animals, from the jawless fishes to the more familiar mammals and birds. Unlike arthropods that wear their skeletons on the outside, chordates have their skeletons on the inside. This design, as in the echinoderms, allows chordates to grow continuously with no need for molting. Such a robust internal skeleton helps vertebrates grow to the size of an African elephant, or support the powerful movements of swimming fish. Another major innovation in the evolution of vertebrates is the appearance of jaws and a bony skull. A quadrupling of genetic information and the appearance of a special population of migratory cells, called neural crest are correlated with the emergence of the all-important vertebrate jaws and skulk. These new features offered a host of new opportunities. Vertebrates fall into two main categories: fishes and a group of animals called tetrapods. Tetrapods developed from a distinct lineage of fishes that possessed unique internal fin bones. These structures eventually aided in supporting the weight of animals on land and laid the foundation for arms and legs and the first amphibians. The development of a shelled, water-retaining egg, the amniotic egg, enabled tetrapods to remain on land and develop into reptiles, birds, and mammals. From an ancient reptilian ancestor, two groups of animals, mammals and birds, independently developed the capacity to maintain constant body temperature.

Intercultural Differences in Work Environment Essay Example

Intercultural Differences in Work Environment Paper If you talk to a man In his own language, that goes to his heart. Nelson Mandela Culture does not only consist of different languages or our background; it is almost everything that defines who we are. Our age, gender, religion, color, ones peers or our personal values. What a lot of people forget, and what Mister Mandela wanted to draw attention to, Is that It is not enough to address only one part of a mans culture to communicate well with him. And where else than the workplace is it more important to communicate with different people who bring deferent cultures with them? Normally, people cannot decide who they work with In our globalizes world where more and more companies are international, and so are their employees Although the competences that different cultures provide a company with are definitely welcome, the awareness of potential for conflict between individual employees Is increasing steadily. Consequently, constructive dealing with different cultural value systems on the Interpersonal level Is a key skill for managers of international corporations and this skill will emerge into a very important goal of personal development. Defining Culture Culture per SE Is the totality of human behavior (Including norms, values and lifestyles) and therefore, influences every area of life (Kafuffle, 2011, p. 163). Its development results through different aspects off human life. It is crucial where we were born or how and In which country we were raised, which friends we had and so on. We will write a custom essay sample on Intercultural Differences in Work Environment specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Intercultural Differences in Work Environment specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Intercultural Differences in Work Environment specifically for you FOR ONLY $16.38 $13.9/page Hire Writer This results in our culture dictating how we behave In certain situations. It affects three elementary levels which are: communication, thinking patterns and emotions. For example, if we have a very family centric culture and we notice that our counterpart is treating a family member not as well as our culture demands, we may start having negative feelings towards that person which affects our thinking and how we conduct further communication with that person. In a situation in which both communicators have the same cultural background this is not as likely to happen, since the three levels are most certainly much alike. One can say that culture works as a simplification filter of interaction between two individuals with different surrounds. It helps to reduce complex Information that assures a smooth interaction with others. At the same time it has negative side effects. Especially in the workplace environment where communication is usually limited by time and therefore, has to be precise, slight differences In culture can have a great effect. Misinterpretations are only a small part of things that can go wrong. For example, In a team that has to conduct business with a partner; the team might develop a logical 1 OFF plan to arrest an Issue. However, when ten team NAS to negotiate Witt someone tit a different ethnicity, cultural differences might impair the negotiations. To specify the example: It is very common for Middle Eastern entrepreneurs to begin negotiations with long small talk, which is not common in Germany. One might think that the entrepreneur would adjust his behavior to the culture of the addressed communicator, but often times peoples culturally influenced perception leads them to believe that they are doing nothing unusual. Hopeless Cultural Dimensions There are many dimensions where culture can affect individuals, but a lot of them can be summarized in main concepts. One scientific approach is the five cultural dimensions theory by Egger Hefted. Through a large survey in cooperation with the IBM Corp.. With over one-hundred-thousand participants in over seventy countries, Hefted defined five cultural dimensions across a variety of cultures. These dimensions can be used to analyze a particular culture or be used for distinguishing between many (Kafuffle, 2011). Through his research Hefted identified the five main drivers of culture which are: power distance individualism vs.. Collectivism masculinity vs.. Feminism uncertainty avoidance Long- Term vs.. Short- Term orientation Although each of these dimensions has been found or predicted by social science previously; there has never been such a large data collection which could prove these predictions. In this model each country is assigned a score for each dimension and each dimension groups a variety of social phenomena in itself. The grouping of diverse social behaviors of individuals in only five dimensions can be dangerous, but the data has shown that there are such strong correlations in-between the grouped phenomena that it is valid to assort them together to get a better idea of cultures hill neglecting individual persons and their personal habits. Hefted did not put much importance on the behavior of individuals because there are too many interference factors that are unpredictable in statistical analysis (Hefted, 2001). Based on the five cultural dimensions it can be analyzed which culture related problems or difficulties might occur in a workplace environment. In the following the five dimensions will be elaborated on and what problems can occur in regard of the dimension: Power Distance (PDP): The main idea behind the wording power distance is to describe how people deal with inequalities in their captive society or organization. If a country scores very high on the power distance dimension, as for example, Arab countries which have a score of 80 on the index, it means that an individual who is a rather powerless member of an institution will accept certain inequalities in the power distribution around him. On the other hand, if one looks at a country with a relatively low score on the index, such as Germany (35), the employees of a company expect a more consultative approach to decision making by their boss. In cultures with a low score like this, those who have ore power subordinate themselves to this principle because it is rooted in their culture. Power Allocates also means Tanat ten unequal or equal power Illustration Is accepted and expected in the society overall. Considering the dimension power- distance typical problems that can occur are mostly very emotional. Employees coming from one country might feel very uneasy to consult with their superior and would therefore be viewed as a not communicative enough by fellow workers. Individualism vs.. Collectivism: While power distance describes the relationship to authority, the dimension Individualism shows the significance of community and networks in a culture. On the individualism side we find countries like the United States, where being an individualistic person with own ideas, independence and identity are some of the most important values. Individualistic cultures care mostly about their closer family and close friends. Collectivist cultures on the other hand, focus on defining themselves through groups of people. The extended family has the greatest importance in these societies. People find their source of security and identity in large families. A Chinese worker, coming from a collectivist society, may reduce his workforce to not undermine his co- workers and therefore not fulfill the expectations put in him. Masculinity vs.. Femininity: Whereas the other dimensions described by Hefted are used to distinguish between different cultures; the dimension masculinity vs.. Feminism is the only one that shows differences inside a cultural group. It is the only dimension in which men and women gave different answers to questions addressing the same phenomena. On a larger scale feminism vs.. Masculinity describes how different cultures perceive roles of men and women in he society as well as goals individuals have in these societies. In masculine cultures, gender roles are narrowly defined and do not overlap. Men are supposed to show strong personalities, be focused on achievement and success, whereas women are supposed to be more modest, tender, and concerned with quality of life (Hefted, 2001, p. 40). In feminine societies women and men often have equal, overlapping gender roles and are both rather characterized like women in masculine cultures. On an individual level in both cultural poles men and women showed interest in different fields. For example men stated to be interested in high earnings and opportunity for advancement, whereas women showed particular focus on having a good relationship to those in charge and the wi sh to work with cooperative people (Hefted, 2001). A workplace example here might be that a woman, coming from a feminine culture wanting to negotiate business related issues within a very masculine society, would not be accepted by her counterparts. Uncertainty avoidance: This dimension describes how people react in situations they are not familiar with. The main question behind this dimension is whether people tolerate uncertain situations or see them as a threat to their personal security. Weakly pronounced uncertainty avoidance becomes apparent in cultures where people accept new situations and are more tolerant to different sentiments. Whereas strong pronounced uncertainty avoidance is revealed in the need for making detailed plans for the future, a strong wish for security and safety as well as stress and aggressiveness in conflicts. Many countries with high levels of uncertainty avoidance tend to have very strict and formal work related laws which reflect on implicit company guidelines of behavior. People AT Deterrent descent malign Tell very restricted Day tense rules wanly could suppress creative thinking when needed. Long- Term vs.. Short- Term orientation: After conducting further studies especially on the Asian continent Hefted defined his fifth dimension. People in a long-term oriented culture align their actions and goals to achieve the best possible future for themselves. Typical traits of such a culture are self-discipline, thriftiness and respect for others. Short-term oriented societies value traits like freedom, independence and efficiency at work (Kafuffle, 2011). Solving Issues There are many obvious problems that can occur and can be prevented Just by knowing the different dimensions. And this insight is the first step to effective cultural diversity management in a company. If a company has the goal to become more international, it has to conduct trainings for their employees and also for their higher management to be aware of these differences. In order to do so a company usually has to seek out an experienced consultant in this area. The main goal should be to show the employees how to interact with different cultures taking to account hat similarities and distinguishing factors should be focused on and new elements provided by the companys own culture and structure can be integrated (Precept, 2009). Thereby and similar measures intercultural competence can be built into the issued organization. Conclusion Taking everything in consideration there are several benefits in integrating a multicultural staff in a company. Multicultural employees can provide new ways of thinking and general creativity. They also can show how to think more global and conduct business with international partners, which is becoming more important for very organization and has quite a few positive aspects. On the other hand it can be difficult for an inexperienced company to benefit from multicultural employees. First of all the company has to overcome many obstacles. These can reach from interpersonal problems to unwanted behavior by employees with a different culture. To get over these issues the company has to conduct trainings to raise the awareness for intercultural differences of management and staff. One systematic approach could be to explain one scientific approach like Hopeless and show ways of taking his into account in daily business.

Spatial Order in Composition

Spatial Order in Composition In composition, spatial order is a method of organization in which details are presented as they are (or were) located in space - such as, from left to right or from top to bottom. Also known as  order of place or space structure, spatial order describes things as they appear when observed - in  descriptions of places and objects, spatial order determines the perspective from which readers observe the details. David S. Hogsette points out in Writing That Makes Sense that technical writers may use spatial order  to explain how a mechanism works; architects use spatial order to describe a building design; [and]  food critics reviewing a new restaurant use spatial order to describe and evaluate the dining area. As opposed to chronological order  or other organizational methods for data, spatial order ignores time and focuses primarily on location, as seen in David Sedaris description of a Nudist Trailer Park or in this comparison essay by Sarah Vowell. Transitions for Spatial Order A spatial order comes with a set of transitive  words and phrases that help writers and speakers distinguish between parts of the spatial ordering of a paragraph or argument, of which include above, alongside, behind, beneath, beyond down, farther along, in back, in front, near or nearby, on top of, to the left or right of, under and up. Like the words first, next and finally function in a chronological organization, these spatial transitions help guide a reader spatially through a paragraph, especially those used for descriptions of scene and setting in prose and poetry.   For instance, one might start with describing a field as a whole but then focus in on individual details as they relate to one another in the setting. The well is next to the apple tree, which is behind the barn. Further down the field is a stream, beyond which lies another lush meadow with three cows grazing near a perimeter fence. Appropriate Use of Spatial Order The best place to use spatial organization is in descriptions of scene and setting, but it can also be utilized when giving instructions or directions. In any case, the logical progression of one thing as it relates to another in a scene or setting provides an advantage to using this type of organization when writing about a setting. However, this also provides the disadvantage of making all items described within a scene carry the same intrinsic weight to their importance. By using a spatial order to organize a description, it becomes hard for the writer to ascribe more importance to say the dilapidated  farmhouse in a full detailing of a farm scene. As a result, using spatial order to organize all descriptions is not advised. Sometimes it is important for the writer to only point out the most important details of a scene or setting, giving emphasis to things like the bullet hole in a glass window on the front of a house instead of describing every detail of the scene in order to convey the idea that the home is not in a safe neighborhood. Writers should, therefore, determine the intention of describing a scene or occurrence before deciding which organization method to use when presenting the piece. Although the use of spatial order is quite common with scene descriptions, sometimes chronological or even just stream-of-consciousness is a better method of organization to convey a certain point.

Advanced Networking for Context Aware Services

Call of origin:   It is the simplest form of mechanism for finding the approximate position in the RF based system. Angulations: Known as Angle of Arrival (AoA). The determination of the position of the mobile location in this system is done by analyzing the angle of incident of the arriving signal. RSS: It is known as Received Signal Strength. It can be determined by the mobile device or the receiving signal. TDOA: Time Difference of Arrival is a wireless technology that depends on the receiving signal coming from the call towers for determination of the location of the mobile. Trilateration: It is a method of location calculation based on the Wi-Fi service (SpringerReference 2018). The determination of the quadrant of the location is based on the number of access points. All the techniques mentioned above are the indoor positioning of the network. Support, P., Engine, C., & Guides, C. (2018).  Cisco Context-Aware Service Configuration Guide, Release 7.3.101.0 - Chapter 1: Overview [Cisco Mobility Services Engine].  Cisco. Retrieved 30 April 2018, from https://www.cisco.com/c/en/us/td/docs/wireless/mse/3350/7-3/CAS_Configuration_Guide/Guide/CAS_73/msecg_Overview.html#wp1140425 SpringerReference. (2018). Retrieved 30 April 2018, from https://www.cisco.com/web/offer/emear/38586/images/Presentations/P7.pdf

Coca Cola Crisis in India 2003 Assignment Example | Topics and Well Written Essays - 1750 words

Coca Cola Crisis in India 2003 - Assignment Example It is important to note that this degree of trust is the cornerstone upon which any type of image recovery or customer trust will be built upon. Accordingly, these questions and answers will hinge upon building this degree of trust and seeking to engage key elements within the consumer base. Furthermore, an obvious recourse would be to attempt to re-engage the market with the understanding and belief that Coca Cola brand is investing all available energy and capital to remedy any quality control issues that might have existed previously. As a means towards accomplishing consumer trust on this matter, Coca Cola may wish to point to its civic activism within the recent past, both within India and around the world as a means to convince the shareholder of the serious nature in which Coca Cola takes such an action. As a means to accomplish both the long and the short term goals that have been mentioned, it will be incumbent upon Coca Cola to prove their overall level of seriousness by pr oviding demonstrable actions to the Indian marketplace that clear and decisive actions have been taken to remedy any prior shortfalls that may have been exhibited. How long would you evaluate the crisis? Unfortunately, a situation like the one that has been listed is not one that Coca Cola can recover from over the span of a few months or even years. Similarly, as anyone that is familiar with marketing will point out, the amount of time it takes to re-engage consumer trust and ensure the market that the firm is not typified by its most negative actions and the consequences thereof is a costly and time-intensive process. Due to the fact that the findings were so damning, it will take Coca Cola a very long period of time to both rectify the damage done to the brand’s image as well as to seek to effectively engage future consumers with the overall benefits of the brand. Although the process will not be quick or cheap, such is the responsibility of Coca Cola and defines any hope of increased future success within India. It should be noted that a great deal rests on the means by which Coca Cola attempts to re-engage its consumers.  Ã‚  

Experiencing History Essay Example | Topics and Well Written Essays - 1750 words

Experiencing History - Essay Example People who were a little away from the detonation point first experienced the flash and heat, and a few seconds later a loud noise was accompanied by a blast wave. Almost all buildings within a mile of the blast had collapsed, and almost all structures within a three-mile range were damaged. Buildings that survived without any damage accounted for less than 10 percent of the total building in the city. â€Å"Out of 76,327 buildings, over 50,000 are destroyed† (Yep 22). The blast was so powerful that the wave had glass shattered even twelve miles away from the point of explosion. Even people miles away from ground zero instantly reacted in a way that they had been hit by a bomb. Small rescue teams soon began to operate, however half of Hiroshima’s population was either dead or injured. In areas which were worst hit almost everyone suffered serious injuries. Soon a large fire storm erupted which was caused due to the merging of several other small fires around the city. This firestorm ultimately covered about four and a half square miles of the city, killing almost everyone who was injured and could not escape the first few minutes of the blast. â€Å"Injuries from the blast, and from splintered glass and falling debris, occurred throughout the city and beyond† (Lifton 20). Relief and rescue teams from outside came in very slowly as the Government of Japan did not even know what had happened for sure even hours after the attack. All telegraph and radio communication from Hiroshima had suddenly come to a halt from 8:16 am.